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Creating your public profile is the first step in the seller registration process. Your public profile contains information about your company that will be visible to potential buyers in AWS Marketplace.
Information required for registration and your public profile
To create your public profile, you need to provide the following information:
Legal company name
The official registered name of a business entity. This name must be unique across all sellers on AWS Marketplace and appears on all legal documents and agreements with AWS Marketplace.
Display name
The name that appears to buyers on AWS Marketplace, which can be the legal company name or a doing-business-as (DBA) name.
Company website
Your company's official website URL. This helps buyers verify your company's legitimacy and learn more about your business.
Company description
A brief description of your company, including your products, services, and value proposition. This information helps buyers understand what your company offers.
Contact information
Contact details for customer support, including email address and phone number. This information is used by buyers who need assistance with your products.
Steps to register as a seller
Follow these steps to create your public profile in AWS Marketplace:
Sign up for AWS by creating a New AWS account.
Log in to the AWS Console
In the search bar, type AWS Partner Central and click Launch
Select Get Started with AWS Marketplace and complete the required steps to set up your Marketplace account and enable payments.
Enter your Legal business name in the required field.
(Optional) Complete the Tell us about yourself section by selecting your business purpose, product types, pricing models, primary category, and industry segment. This information helps AWS Marketplace provide relevant resources and support.
Choose Register and sign into management portal to complete your registration.
Steps to create your public profile
After registering as a seller, create you’ll be redirected to create public profile with the following steps:
Choose Add public profile.
Upload a company logo by choosing Upload in the logo section.
Enter your Display name (up to 40 characters). This can be different from your legal business name.
Enter your company's URL to website.
Enter your company description in the text area (up to 600 characters).
Choose Submit to save your public profile.
Once you complete your public profile, your account will be verified by AWS Marketplace operations team. You will then receive an email from AWS to proceed with tax verification on AMMP.
Provide tax information:
Tax information requirements
The tax information you need to provide depends on your country or region and the types of products you plan to sell:
US-based sellers – If you're based in the United States, you need to provide a completed W-9 form, which includes your Taxpayer Identification Number (TIN).
Non-US sellers – If you're based outside the United States, you need to provide a completed W-8 form (typically W-8BEN for individuals or W-8BEN-E for entities). This does not apply to sellers in India.
VAT/GST registration – If you're required to collect Value-Added Tax (VAT) or Goods and Services Tax (GST) in your jurisdiction, you need to provide your VAT/GST registration number.
Professional services providers – If you plan to sell professional services on AWS Marketplace, you must complete the Tax Questionnaire for DAC7 in addition to the standard tax forms.
Sellers in India
Sellers in India don't need to complete the W-8 form or DAC7 as they can only sell to buyers in India. If you're changing your location to outside India, you need to complete W-9 or W-8 forms (as applicable) and DAC7.
VAT registration requirements
If you're located in these countries, you must provide VAT registration information:
Australia
Bahrain
Colombia
European Union member states
Israel
New Zealand
Norway
Switzerland
United Arab Emirates (UAE)
United Kingdom (UK)
Provide bank account information:
The bank account requirements depend on your location:
US-based sellers – If you're based in the United States, you need to provide a US-based bank account that can accept ACH transfers in USD.
Non-US sellers – (Does not apply to sellers in India) If you're based outside the United States, you need to provide a bank account in an eligible jurisdiction that can accept wire transfers in USD. Your bank account must have a valid SWIFT code.
For all sellers, the bank account must be associated with the legal entity you provided during the tax information step.
Steps to provide bank account information
Follow these steps to provide your bank account information in AWS Marketplace:
Sign in to the AWS Marketplace Management Portal at https://us-east-1.console.aws.amazon.com/partnercentral/home and choose Settings.
Choose Complete banking information in the Payment information section.
Provide the required information about your bank account. You have the option to provide one or more bank accounts (US ACH account, SWIFT bank account from an eligible jurisdiction, or other supported account types).
Choose Submit to save your bank account information.
Set disbursement preferences
Follow these steps to set your disbursement preferences in AWS Marketplace:
Sign in to the AWS Marketplace Management Portal at https://us-east-1.console.aws.amazon.com/partnercentral/home and choose Settings.
Select the Payment information tab.
In the Disbursement methods section, choose Add disbursement method.
For Currency, select your preferred disbursement currency. Then, for Bank account, choose the account where you can receive payments in your selected currency.
Note:
US-based ACH accounts can only receive payments in USD. For non-USD disbursements, you must provide a SWIFT bank account. Multiple currencies can be assigned to a bank account.
Select your disbursement frequency. Choose Daily for disbursements when they become available or select Monthly and choose a number between 1-28 for the day of the month you want your disbursement to process.
Choose Add disbursement method.
Note:
AWS Marketplace Seller registration process and AWS will review and approve the Seller Registration account, tax details, and disbursement method within 3–4 business days.
Please click here to redirect to the video demonstration of the AWS Global seller registration process.
Seller Registration Verification
After AWS completes the review and approval process, follow the steps below to verify your Seller registration and Tax profile:
Log in to AWS Partner Central
On the Dashboard, confirm that the AWS Marketplace Account Status shows Active.
Navigate to Marketplace Settings and verify the following:
a. Account Status: “Publish paid and free products”
b. Tax Interview Status: “Completed”
c. Bank Account Status: “Active”
Next Step
Follow the next steps to know more about AWS console permission required for Marketplace listing process.